1.) How did it make you feel when, Mike, Farrell's CEO, blamed his employees for their mistakes? If you were Mike, what would have you done differently?
2.) What do you think makes a great CEO?
(lookup CEO- what does the acronym stand for! You will be asked this many times through-out your life)
3.) At the beginning of the episode, Farrell's Ice Cream Parlour was not doing anything that was unique. By the end of the episode, what was unique about Farrell's? Is being unique in business important? Support your answer with evidence from the episode.
4.) Look up the definition, brand. Describe Farrell's brand. What can/could Farrell's do to improve their brand?
5.) Conduct a general research on candy stores/candy. Write a short paragraph on the typical margins of candy. When you learn about the margins, explain and support your answer with your own reasoning.